The Overlanding Tax Is Real and the Industry Is Counting on You Not Noticing

The Overlanding Tax Is Real and the Industry Is Counting on You Not NoticingI was at a camping show last year and picked up a folding camp table. Solid aluminum, fold-flat legs, fit perfectly in a truck bed. The tag said $175. Two weeks later I saw the exact same table — same dimensions, same weight rating, same folding mechanism — at Walmart for $38. The only difference was the branding and the color. That’s the overlanding tax. And it’s on everything. What the Overlanding Tax Actually Is The overlanding market figured out something smart: gear buyers in th