Prices on overlanding gear are already moving. This isn’t speculation, it’s what you see when you actually go to buy the stuff. I just spent the last several months building out my 2025 Sierra from scratch, and I watched specific items tick up while I was in the research phase. Not catastrophically, but enough that I noticed. The tariff situation with China goods is now sitting at 145% as of spring 2026, and the overlanding category is disproportionately exposed because of where this stuff actua
The other markup: brand tax on top of the tariff
The tariff is the duty the importer pays. That is the 145% problem this article is about. There is a second adder that shows up at the register even when the duty has not moved yet: the overlanding brand markup.
I picked up a folding camp table at a show. Solid aluminum, fold-flat legs, fit the truck bed. Tag said $175. Two weeks later I saw the same table, same dimensions, same weight rating, same hinge, at a big-box store for $38. Branding and color were the difference.
That markup on "overland" furniture, cookware, and recovery boards is routinely 3x to 5x over the unbranded equivalent. Camp tables and chairs are the worst of it. Name-brand recovery boards at $250-300 a pair vs generic HDPE with the same pattern at $80-100. I have used both. The traction difference in real mud is not $200.
Pay the premium where failure hurts you: recovery straps that can snap, a satellite communicator that has to work, a power station inverter you are trusting overnight. Skip the premium where failure means a mediocre meal or a wet chair. Look at the overland listing, then search the same specs without the word "overland." Used gear also skips the new-duty hit. Tariff and brand tax stack. Do not pay both on a folding table.